Information collection

Email address

Your email address helps us better communicate with you. For example, we use it to deliver newsletters and respond to your questions. We also use it to deliver special offers from and our partners if you have agreed to accept such offers.


Your password gives you access to nonpublic areas of the site and the Member Center (where your membership information is stored and can be updated).

Your name

Your name helps us personalize our site and our communications with you in various ways. It also helps us send special offers by postal mail if you have agreed to accept such offers.

Your address

It’s convenient to enter your address here so that it will be available for certain services. For example, if you order from the Store or create a baby gift registry, we’ll already know where to send your packages. We’ll also use it to send special offers or catalogs if you have agreed to accept such offers. In addition, knowing where our members live helps us tailor our site to meet your needs.

Your phone

Having your telephone number allows us to get in touch with you directly when appropriate — for example, if our Customer Service staff is helping you with an order from the Store, or to communicate special offers by phone if you have agreed to accept such offers.

The “Which Postpartum Week Are You In?” checkbox visitors would want to know information regarding the postpartum week they are in. If you fall into this category and you check this box, we can personalize the site and make it more relevant for you — for example, by highlighting articles and other resources that help you get through the postpartum phase. It also helps us determine what portion of our membership is trying to conceive information relating to their postpartum issues so that we can develop content to best serve our audience.

Your child’s due date or birth date

One of the things members tell us they love best about is getting relevant information about their children when they need it most. Knowing your child’s exact due date or date of birth enables us to provide that information — in formats such as email newsletters and a personalized home page — tailored precisely for your stage of postpartum or your child’s age. Your child’s birth date may also be used to help us compile overall, non-personal statistics about our members, which we share with advertisers, the media, or other third parties. For example, we might tell an advertiser that a certain number or percentage of our members have children born in a certain month and year.


A “cookie” is a bit of information that a Web site sends to your Web browser that helps the site remember information about you and your preferences.

“Session” cookies are temporary bits of information that are used to improve navigation, block visitors from providing information where inappropriate (the site “remembers” previous entries of age or country of origin that were outside the specified parameters and blocks subsequent changes), and collect aggregate statistical information on the site. They are erased once you exit your Web browser or otherwise turn off your computer.

“Persistent” cookies are more permanent bits of information that are placed on the hard drive of your computer and stay there unless you delete the cookie. Persistent cookies store information on your computer for a number of purposes, such as retrieving certain information you have previously provided (such as the age of your child, which we use to personalize the Web experience), helping to determine what areas of the Web site visitors find most valuable, and customizing the Web site based on your preferences on an ongoing basis. Persistent cookies placed by this site in your computer do not hold personally identifiable information. If you have registered or have otherwise consented to the retention of personally identifiable information you have provided to the site, then the contents of cookies may be used to identify you to the site, so that the site may provide you services, such as the ability to post messages to BabyCenter’s community areas.

You can set your browser to accept all cookies, to reject all cookies, or to notify you whenever a cookie is offered so that you can decide each time whether to accept it. To learn more about cookies and how to specify your preferences, please search for “cookie” in the “Help” portion of your browser.

A site may use Internet Protocol (IP) addresses. An IP address is a number assigned to your computer by your Internet service provider so you can access the Internet and is generally considered to be non-personally identifiable information, because in most cases an IP address is dynamic (changing each time you connect to the Internet), rather than static (unique to a particular user’s computer). The IP address can be used to diagnose problems with a server, report aggregate information, determine the fastest route for your computer to use in connecting to a site, and administer and improve the site.

“Internet tags” (also known as single-pixel GIFs, clear GIFs, invisible GIFs, and 1-by-1 GIFs) are smaller than cookies and tell the Web site server information such as the IP address and browser type related to the visitor’s computer. Tags may be placed both on online advertisements that bring people to the site and on different pages of the site. Such tags indicate how many times a page is opened and which information is consulted.

“Navigational data” (log files, server logs, and clickstream data) are used for system management, to improve the content of the site, market research purposes, and to communicate information to visitors.

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